“The challenge the big book publishers are facing is that a perfect industry is being replaced by one filled with chaos and opportunity.”
Publishers have persisted for over 500 years — since Gutenberg’s invention of mechanical movable type — for a reason.
Writers are to the publishing process as Formula One or NASCAR drivers are to racing. They’re the stars — no author, no book.
However, just as professional drivers need the services of professional mechanics and tire experts and pit crews and marketing and promotion gurus to be successful, most writers need the assistance of professional editors and designers and marketing gurus and printers to succeed.
Those are all roles traditional publishers play. And, whether good news or bad, the fact is that traditional publishers are disappearing, like buffalo from the prairies.
To be fair, even during the heyday of traditional publishing, only a handful of authors were lucky enough to have access to those services — everyone else was simply out of luck, and most of their books never saw the light of day.
What’s changed is that the very technology that has gravely undermined the traditional publishing model, now allows authors to take control of the production of their works themselves. Between high-quality digital printing and the internet, it’s become possible for virtually anyone with a manuscript to self-publish his or her book. No need to send out hundreds of query letters to publishers, then sit and wait, usually months, sometimes years, for that dreaded form rejection letter. Just find a reputable digital printer (not always the easiest of tasks), and away you go.
Millions of authors are doing just that.
The problem is that, in the rush to take advantage of this tremendous new opportunity to reach an audience, many authors are forgetting why publishers came into being in the first place. The result? Scores of poorly written books. Poorly written because most of them have never been touched by a professional editor.
These same self-published works also often look amateurish, their pages badly formatted, their covers crude and clunky.
It doesn’t have to be like this.
Which is why Authorcloud has teamed with venerable, Iowa-based printer Fidlar Doubleday, to bring discerning, self-publishing authors an array of tips, advice, suggestions, and support, as well as a range of editorial, design, and printing services, all designed to help ensure authors are proud of their works when they’re published.
We’re excited about this relationship. We like to think of it as a new, 21st century publishing paradigm. If you’re an author, we think you’re going to like what we’re bringing to the table, too.